PersonicX segments people into clusters. Where do you fall within the 70 possible PersonicX clusters?

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One in three households is more likely to be a committed online shopper based on Acxiom’s latest PersonicX Consumer Dynamics. Findings show how e-tailers can tailor their messages to the consumers they wish to reach.

Download latest Consumer Dynamics Report

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We all know every consumer is different. So how do you organize your marketing strategy? How do you make sure your targeting works? You organize your customers and potential customers into groups with similar needs, motivations, likes and dislikes and behaviors.

That’s marketing segmentation.

The Acxiom PersonicX suite of products helps companies locate the best prospects among all consumers and better understand their needs, desires and buying habits. This means our marketing segmentation products can help you:

  • Focus marketing resources where they will produce the greatest market penetration and highest ROI
  • Distinctly refine products and marketing programs to match the needs and wants of prospects
  • Personalize offerings and go-to-market strategies
  • Optimize the creation, distribution, pricing and promotion of products over time based on their success rate with targeted segments

It’s not the best product or service that wins. It is the best-marketed product that ultimately succeeds. Acxiom PersonicX can help you to make your product or service the best-marketed, most profitable and most successful one out there.